The funniest story in all of American business has to be the NFL’s long-running denial of being associated with gambling. The NFL was made by gambling. The NFL is the most popular (and richest) sport in America because of gambling. The NFL has the biggest (and richest) TV contracts because of gambling. The NFL has the highest TV ratings because of gambling. And while the NFL denies supporting gambling in any way, it is a fact that (like it, or not) they may not be brothers, but the NFL and gambling are certainly kissing cousins. They may not be partners, but the NFL is certainly the enabler for sports wagering. They are yin and yang. One would virtually cease to exist without the other.
Study the numbers. The popularity of gambling on football and the upward direction of football TV ratings go hand in hand. So do the frequency of games being televised- the more games available on TV, the more dollars are wagered in Las Vegas (and with illegal bookmakers). It’s that simple and clear-cut.
The National Football League took another step this week to support gambling on its games- although they’d never admit it.On Thursday, the NFL announced it will be moving Sunday afternoon late game kickoff times back 10 minutes from 4:15 pm to 4:25 pm EST. They claim this move was to allow fans to watch the last few minutes of the morning games, before the TV networks must switch to the start of the afternoon games. But it just happens to be the perfect scenario for NFL gamblers too. Coincidence?
This move will inspire hundreds of millions of dollars of new betting…while thereby driving more interest by those gamblers in watching the games…thereby driving up TV ratings. Everyone wins- while the NFL gets to deny this accommodation had anything to do with gambling. Sure…and I guess bars have nothing to do with promoting alcohol? And stockbrokers have no interest in promoting stock investing and trading?
This new move by the NFL is “heaven” for football gamblers and bookmakers around the country. That extra 10 minutes is an eternity for everyone involved in wagering on NFL games. First of all, the gambler can have his morning games completed before he is rushed into a decision on wagers for afternoon games. Secondly, their bets from the early games will have come to a final outcome- so they can collect their money (which also inspires more betting). Because of new high tech forms of wagering like those introduced by Cantor Gaming (yes a Wall Street firm involved in sports gambling), 2nd half wagering is becoming a big betting opportunity. While the coaches are making adjustments at halftime…so are the gamblers. These are important outcomes which also need to come to a final score before decisions can be made by NFL gamblers on the next round of betting.
Furthermore, the gamblers will have a chance to re-group and re-aim their cannons right back at their counter-parts- the bookmakers. They will have time to re-load and manage their money properly as their win/loss record can be accurately accounted. They will also have more time to get their bets down on the second round of NFL gambling frenzy. Think of all the bets never made because gamblers got to the betting window too late. That problem was just eliminated. That adds up to millions of extra dollars wagered. This is what everyone involved in gambling- both bookies and bettors want!
The extra time to make wagers on the 2nd slate of games is paramount to the NFL and advertisers. From the eastern time zone, these games begin at 4:25 pm and run for 3 hours and 20 minutes. So from our most populated time-zone, the networks now have America glued to their TV sets from 4:25 to 7:45 pm every Sunday….all prime-time viewing attached to golden advertising deals. Who wins? The NFL, advertisers, consumers, gamblers, TV networks. This is called CAPITALISM.
It’s all synergistic. All because the gamblers got a fair chance from the NFL to make wagers on the late afternoon games and are now tied into watching them. Sunday afternoon NFL ratings will be MORE popular than ever- for TV networks, for the NFL, for bookmakers, and for Las Vegas casinos. That’s what we call a WIN/WIN.
Now if we can only get the NFL to lengthen the halftime by another 5 minutes, those halftime bets will start flying in!